"Lotteria is your beverage center, but also eat hamburgers with us".

Translated from Japanese, this is a phrase on the site of the Lotteria chain, where I did my observation each evening. A friend and I found this spot by complete accident after being denied from an English Pub due to a private party being held. On the outside, it looked like a total McDonalds rip, but once inside we were pleasantly surprised.

Day 1
On the first day, I decided to get some food and simply watch who came in. Since I am now a liberal vegetarian, I ordered a shrimp burger, fries and strawberry shake. First of all, that was the best meal I've had since I've been in Japan, mostly due to the fact that it felt like solid food. Moreover, the shrimp burger was so excellent with actual shrimp pieces in it. I took notes on the things I saw around, just trying to figure out what kind of place this was.

People
-2 girl friends
- 2 school girls
- Couple with baby
-Overweight girl reading Manga

Notes
- American Blues music is playing in the background.
- A slim, well-dressed woman stands outside for about five minutes debating whether she should venture in for a burger. She looks around to see if anyone is looking at her. She ultimately walks away.
- A guy comes in and shows the employees something on his phone and they ring up his order instantly.
- Another slim well-dressed woman storms in and places an order. It is a big hamburger. She demolishes it in 10 minutes.
- All the people in the smoking room eat alone.
-The open smoking room is makes the whole place smell like cigarettes.
- The 2 friends finish eating and check themselves in their mirrors for about 20 minutes, seemingly going back and forth about their looks.

Random Observations
- Lotteria's tag line is "Straight Burger".
- You have to pay extra for honey mustard or bbq sauce for your fries. The condiments are actually pictured on the menu as extra- ie. plain fries or fries AND bbq sauce. That's kind of funny, it's like selling it as a whole new thing.
- The fact that they played good music there kept me a little longer. They played Jorge Ben and some old Blues records too. That's when it kind of dawned on me that, unlike clinically bright and impersonal McDonalds, Lotteria wants you there. It is a cafe in nature, with tasty burgers added in.





Day 2
More friends. More students studying. More traffic. The friends were the cutest though. There are a LOT of women that come here. It seems more women than men.



Again, I purchased a shrimp burger and fry. Today I tried the green tea shake. In the future, I will not be purchasing the green tea shake.


Day 3
Shrimp burger. Fries. Strawberry shake. I am a creature of habit. Super bad Japanese attempt. Here is an interview with Ayaka, or Erika? I like Ayaka better. I just tried to ask her some relatable questions so I wouldn't weird her out.



Conclusion
I love Lotteria. I would hang out with my friends there any day. I love the shrimp burger. I ironically may gain 10 pounds while I'm here in the land of rice.

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"Lotteria is your beverage center, but also eat hamburgers with us".

Translated from Japanese, this is a phrase on the site of the Lotteria chain, where I did my observation each evening. A friend and I found this spot by complete accident after being denied from an English Pub due to a private party being held. On the outside, it looked like a total McDonalds rip, but once inside we were pleasantly surprised.

Day 1
On the first day, I decided to get some food and simply watch who came in. Since I am now a liberal vegetarian, I ordered a shrimp burger, fries and strawberry shake. First of all, that was the best meal I've had since I've been in Japan, mostly due to the fact that it felt like solid food. Moreover, the shrimp burger was so excellent with actual shrimp pieces in it. I took notes on the things I saw around, just trying to figure out what kind of place this was.

People
-2 girl friends
- 2 school girls
- Couple with baby
-Overweight girl reading Manga

Notes
- American Blues music is playing in the background.
- A slim, well-dressed woman stands outside for about five minutes debating whether she should venture in for a burger. She looks around to see if anyone is looking at her. She ultimately walks away.
- A guy comes in and shows the employees something on his phone and they ring up his order instantly.
- Another slim well-dressed woman storms in and places an order. It is a big hamburger. She demolishes it in 10 minutes.
- All the people in the smoking room eat alone.
-The open smoking room is makes the whole place smell like cigarettes.
- The 2 friends finish eating and check themselves in their mirrors for about 20 minutes, seemingly going back and forth about their looks.

Random Observations
- Lotteria's tag line is "Straight Burger".
- You have to pay extra for honey mustard or bbq sauce for your fries. The condiments are actually pictured on the menu as extra- ie. plain fries or fries AND bbq sauce. That's kind of funny, it's like selling it as a whole new thing.
- The fact that they played good music there kept me a little longer. They played Jorge Ben and some old Blues records too. That's when it kind of dawned on me that, unlike clinically bright and impersonal McDonalds, Lotteria wants you there. It is a cafe in nature, with tasty burgers added in.





Day 2
More friends. More students studying. More traffic. The friends were the cutest though. There are a LOT of women that come here. It seems more women than men.



Again, I purchased a shrimp burger and fry. Today I tried the green tea shake. In the future, I will not be purchasing the green tea shake.


Day 3
Shrimp burger. Fries. Strawberry shake. I am a creature of habit. Super bad Japanese attempt. Here is an interview with Ayaka, or Erika? I like Ayaka better. I just tried to ask her some relatable questions so I wouldn't weird her out.



Conclusion
I love Lotteria. I would hang out with my friends there any day. I love the shrimp burger. I ironically may gain 10 pounds while I'm here in the land of rice.